Leslie T. McClure, Marketing and Public
Relations expert, is a product of the
early years of Special Interest
Video. As a pioneer in the world
of video, she created an invaluable
niche for herself and her company.
Her unparalleled success in representing
independent producers of Special
Interest Video, at a time when it was
considered folly, has catapulted her to a
noteworthy position as a knowledgeable
component of the world of Marketing and
Publicity.
McClure went from
co-founder of Norstar, pioneer in
distribution of Special Interest Video,
to chief operating officer of
VideoSchoolHouse, where she collaborated
on the publication of the foremost
instructional and entertainment video
catalogue. A former elementary
school teacher, successful restaurateur
and retailer, she earned the title of
"queen of Special Interest
Video",
with an affordable outlet for unknown, independent
video producers, "who had nowhere to
turn for publicity." 411
Video Information was an oasis for those
rising producers seeking recognition in
an embryo industry.
McClure's esteemed career in
Marketing and Public Relations was
launched, when , through her zealous
efforts, she was successful in garnering
a featured spot for an obscure Bay Area
restaurant, on a popular evening
television show. Business spiraled
for the restaurant and resultant demands
for McClure's skillful marketing
services were overwhelming. A new
career in the field of Publicity and
Marketing was born. Ms. McClure
chose to represent independent producers
in the specialized, infant field of
instructional video. If glowing
assessments from satisfied clients is indicative
of success, McClure's achievements are
unparalleled. Ultimately, the
natural evolvement into full service
Marketing and Public Relations
transpired, and 411
Information Development was formed.
In Leslie
McClure's capable hands, marketing and
publicity become an almost tangible
commodity - the essential ingredient in
the equation of product and business
development. Her innate talent has helped
win marketing contracts that have made
her most recent endeavor, 411
Information Development, a reality. |
